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News > Success stories > Becoming the SeaFM Brand Manager

Becoming the SeaFM Brand Manager

KRISTEN OXENFORD (Class of 2013) - School leavers can sometimes obsess over what path they will take after graduation, but Kristen opted for a different outlook.
22 Feb 2022
Written by Paris Faint
Success stories
Kristen (L) with SeaFM Alphabucks competition winner Allegra (R)
Kristen (L) with SeaFM Alphabucks competition winner Allegra (R)

Kristen Oxenford (Class of 2013), Southern Cross Austereo Brand and Promotions Manager for 90.9 Sea FM radio station, believes that going with the flow can lead to great things.

After graduation, Kristen enrolled at Griffith University in a Bachelor of Business with a double major in Marketing and Sport Management.

Realising her love for both sport and marketing, but unsure what job her passions might lead to, Kristen left her options open.

“The job at Southern Cross Austereo fell into my lap via some friends who were working in SCA’s street team,” says Kristen. 

“I applied in my second year of university, and immediately fell in love with the media. Each day on the job is different, and we get to organise some pretty crazy and wacky things like throwing 90.9 Sea FM presenter Ben Hannant out of a helicopter for charity – with a parachute of course!”

Outside of the media, Kristen also explored the world of professional netball. 

“I was lucky enough to earn a spot as a training partner with the Queensland Firebirds in 2017 and 2018,” she says.

“While I went down the career path with SCA, I still play with the Bond University Bull Sharks and have been in the Queensland State Netball League for the past three seasons.”

Kristen is living proof that choosing one career path doesn’t have to mean cutting out another.

She encourages the graduating classes to embrace life’s changes and chase different dreams.

“COVID has taught us that nothing is ever set, and the world is always evolving,” says Kristen. “Be open to changing your career path as you go. I won’t be here forever. I’m still keen to work, change, move and grow in different directions to discover what I really love the most.”

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